I'm a Solution Architect focused on designing technology solutions that hold up in production — across cloud platforms, enterprise integrations and custom systems, with deep expertise in the Salesforce ecosystem (Marketing Cloud and B2C Commerce). The approach is deliberately platform-agnostic: a specific product is often the foundation, but the value is in how the wider architecture is designed around it.

My background spans marketing, full-stack development and enterprise consulting — from running e-commerce and IT for an international fashion brand to co-founding a startup and advising clients across retail and tourism — before specializing in the Salesforce ecosystem and expanding into broader cloud and integration architecture. Reading the business problem and the technical one together is what makes an architect useful in technology strategy and pre-sales, not only delivery.

Today I'm Team Leader and Solution Architect at eXperience Cloud Consulting (Alkemy Retex Group), working with clients across marketing automation, e-commerce and cloud architecture — from technology selection and pre-sales through to delivery.

Certifications

• Salesforce Marketing Cloud Consultant
• Salesforce Marketing Cloud Developer
• Salesforce Marketing Cloud Administrator
• Salesforce Marketing Cloud Email Specialist
• Salesforce B2C Commerce Architect
• Salesforce B2C Commerce Developer
• Project Management (Google / Coursera)

Outside of work you'll find me on my motorbike exploring the roads around the Sorrento peninsula, tinkering with gadgets and self-hosted tech, or writing here about the things I learn.